Raid campaign

A campaign concept for Raid that reimagines household pests as unwanted guests - bringing humor to an otherwise uncomfortable problem.
The idea humanizes insects to highlight their presence in a way that feels both relatable and intrusive.

Challenge
Pest control advertising often relies on fear or exaggeration. The challenge was to create something more engaging while still communicating the problem clearly.

Solution
The campaign portrays insects as exaggerated “guests” within the home - dressed, styled, and placed in familiar human scenarios. This contrast creates a memorable visual language that reinforces the idea that pests don’t belong, making Raid the obvious solution.